Crafting cinematic AI-generated videos of my cat using JSON prompts

KERRY HOTEL HONG KONG

With pride of place on Kowloon’s vibrant waterfront, at the heart of Hung Hom Bay, Kerry Hotel is an urban lifestyle resort offering guests unique dining concepts, extraordinary spaces and spectacular harbour views. Launched in 2017.

The Job | KERRY INSIDER (1st Edition)

Design a newspaper for the newly open 5-star hotel. Communicate with guests the latest updates of restaurants, entertainment and living experience in Kerry hotel. Display strong luxury and Kerry hotel branding in the design.

The Client | DFS Group

The Job | FROM SINGAPORE WITH LOVE

GIVE OUR MERCHANDISE A STORY OF THE LOCATION | Use Products, Packaging, and Signage to build an aesthetic for the program.

“Small enough to feel intimate yet big enough to retain a degree of mystery."

Apply an exclusive Angkor-theme pattern to all collaterals in DFS/T Galleria Stores in Singapore

Applications: Signages, Lollipops, Leaflets, Booklets

All graphics belong to DFS Group.

⭐ Read all the kind words from the team.

The Client | DFS

The Job | FROM ANGKOR WITH LOVE

GIVE OUR MERCHANDISE A STORY OF THE LOCATION | Use Products, Packaging, and Signage to build an aesthetic for the program.

“A wonderful place that is full of beauty, charm, and adventure."

Apply an exclusive Angkor-theme pattern to all collaterals in DFS/T Galleria Stores in Angkor, Cambodia

Applications: Signages, Lollipops, Leaflets, Booklets

All graphics belong to DFS Group.

⭐ Read all the kind words from the team.

🤳 View Digital Marketing Work here
🖥️ View Web Design here

EXHIBITION DESIGN

BRIEF
Design materials for an exciting, upcoming, fictional exhibition to be held at the Science Museum London. The exhibition is to be based on the Soviet Union "Chief Designer" Sergei Korolev. 

SOLUTION
For many years, Korolev's identity was kept hidden by the Soviet Union due to his key role in the Space Race and it was this anonymity that gave inspiration for this solution.

Within the exhibition we wanted to uncover to the audience, the genius behind projects such as the first animal in space and Sputnik, the first satellite in space. Within the bunker concept, the audience would experience the forced anonymity that Sergei Korolev had to endure for a large part of his life and discover all the amazing achievements he accomplished whilst under the pressure of the Soviet Union.

CHOW SANG SANG
Inspired by the sound wave of the words 'I love you', Chow Sang Sang artists bring a uniquely expressive and alluringly sculpted accessory that expresses feelings without words into the collection: Love Decode.

LOVE DECODE PRODUCT PAGE

The Client | DFS Group

DFS Group Opens Its First European Store

DFS Group, the world’s leading luxury travel retailer, opens its doors on October 1 at T Fondaco dei Tedeschi by DFS in the historic heart of Venice, on the Grand Canal, within a landmark building once famed as a center of commerce between East and West. T Fondaco dei Tedeschi offers an exceptional collection of the most desired luxury products from Italian and international brands across 7,000 square meters of retail space, in the categories of fashion and accessories, watches and jewelry, wines and spirits, and beauty and fragrances, alongside a carefully curated selection of locally handcrafted artisan products and premium food. In addition, the store will provide a new cultural hub for the city of Venice, promoting events and exhibitions that complement the city’s annual calendar of activities.

The Job | T FONDACO DEI TEDESCHI: VENICE MOST BEAUTIFUL APARTMENT STORE

Upon the opening of T Fondaco dei Tedeschi, many promotional items were designed to drive traffics and introduce this new department store, both online and offline.

Deliverables: Newsletter Contents, Official site, Venice Map, Fondaco History Card, T Fondaco Press Kit, T Fondaco Store Guide.

*Copies avaliable in English, Traditional Chinese, Simplified Chinese, Russian, French, Japanese, Korean.

All graphics belong to DFS Group.
⭐ Read all the kind words from the team

The Client | DFS Group

DFS collection of special gifts, sourced from around the world— many of which are available exclusively at T Galleria and DFS stores. 

The Job | DFS 2016 HOLIDAY GIFT GUIDE

The gift guide was designed to present the gifts in 4 chapters, focusing on 4 destinations and travel styles: Joy of Escape (Hawaii), Joy of Discovering New Culture (Hong Kong), Joy of Adventure (Cambodia), Joy of Being Together (Venice).

Assigned Chapter : Joy of Adventure (Cambodia)

*Copies printed in English, Traditional Chinese, Simplifed Chinese, Japanese, Korean.

All graphics belong to DFS Group.

⭐ Read all the kind words from the team

The Client | DFS Group

The Job | DFS 2016 FATHER'S DAY CAMPAIGN 

A black and white monochrome color palate has been employed to highlight both the calendar date and opportunity for customers to engage with products, and ultimately gift and subsequently show appreciation to their fathers.

Key products were selected as great gifts for dad have been illustrated using the monochrome palate to inspire gift ideas for this special occasion. The illustrations will be leveraged across online channels and offline collaterals.

Design key visual & create a presentation* to act as a guideline to every department during Father's Day Campaign.

All graphics belong to DFS Group.
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The Client | DFS Group

DFS is the world traveler’s preferred destination for luxury shopping. DFS offers customers a carefully curated selection of exceptional products from over 700 of the world’s leading brands across three categories: Beauty, Fragrances & Well-being, Fashion, Watches, Jewelry & Accessories and Spirits, Wine, Tobacco, Food & Gifts. From Hawaii to Hong Kong, DFS stores are located in some of the world’s most iconic destinations—each selected for its unique appeal. DFS worldwide network consists of 420 duty free stores across four continents and 11 countries, including 17 international airports, 14 downtown T Galleria by DFS stores, as well as affiliate and resort locations.

The Job | BRAND EVERGREEN TEMPLATE & GRAPHICS

Create evergreen promotional collaterals* for both online (DFS.com) and offline (In-Store). Including Leaflets, Icons, Voucher, Web Banners...etc

All graphics belong to DFS Group.
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DOCKYARD

Set right on the harbour-front with sweeping views of Hong Kong’s skyline, Dockyard is a new kind of restaurant that brings together an array of quick-service Asian-style eateries alongside a fully serviced bar – all within a sleek industrial-inspired setting.

The Job | HOW IT WORKS

Design an easy step-by-step “How it works” graphic to place all around DOCKYARD. As a start of the entire user experience, make new guests easily embrace this new dinning experience. (Image 1)

The Job | DIRECT MAIL

Design a direct mail to approach nearby potential customers. Introducing the APP and different types of food in DOCKYARD. (Image 2)

Runners Pack | Tee, Finisher Towel, String Bag

⭐ Read all the kind words from the team

THE WORLD’S MOST EXTENSIVE LUXURY TRAVEL RETAIL REWARDS PROGRAMME
Image Sourcing from Getty Image's Library | Create a collage of Travel-theme and Travel-triggering invite to Prestige Diamond Tier Only members.

All graphics belong to DFS Group.
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The Client | L’Oréal Paris

The Job | WECHAT UPDATES

Work closely with copywriters to create posts* for regular updates in L’Oréal Paris WeChat Account. (Image: work sample)

The Client | DFS

The Job | VISUAL THEME FOR BEAUTY TABLES

Design according to monthly themes will be applied to beauty tables' props and stands for Visual Merchandising design to match with.

Published Work/Platforms: T Galleria Beauty By DFS, Hong Kong, Causeway Bay

All graphics belong to DFS Group.

⭐ Read all the kind words from the team

The Client | PORSCHE

The automotive brand and manufacturer in Germany, Porsche AG.

The Job | VIP MERCHANDISE, NEWSLETTER & SOCIAL MEDIA

The Client | WMF

Württembergische Metallwarenfabrik (or WMF AG, "Metalware Factory of Wuerttemberg") is a German tableware manufacturer, founded in 1853 in Geislingen an der Steige by the miller Daniel Straub and the brothers Schweizer.

The Job | WEBSITE DESIGN & SOCIAL MEDIA CONTENT (Images : work sample)

The Client | DFS Group

The Job | LOYAL T MEMBERSHIP

Multi-tier LOYAL T by DFS membership program offers exclusive access, benefits, and privileges to DFS most loyal customers. Customers can earn and redeem points for every dollar they spend in DFS stores and enjoy an increasing array of services the more they shop. The 4 tiers: LOYAL T, JADE, RUBY, and DIAMOND.

Revamp Loyal T EDM Templates.

Published Work/Platforms: T Galleria Beauty By DFS Digital Newsletters, Reminders, Notifications, and Reactivations.

All graphics belong to DFS Group.
⭐ Read all the kind words from the team

The Client | E S P R I T

The Job | #DANCEWITHESPRIT

Key Visuals designed for all platforms and events - to Increase brand awareness and generate buzz. Promote global #ImPerfect campaign through regional adaptation, drive traffic to Central QFS store and build up social acquisition on Esprit Asia Facebook. 

Published Work/Platforms: WECHAT, Facebook, Official Site, Campaign Site, Event Posters and all materials.

Coming Soon.

Content for Social Media and Digital Marketing

Moments captured, best to advertise different places and aligned with their own brand-image to be published in social media platforms. 

Camera: Pentax K-X 12.4 Megapixel Digital SLR and 18-55mm f/3.5-5.6 DAL AL Lens

Content for Social Media and Digital Marketing

Still-life photography, best to advertise different products and aligned with brand-image to be published in social media platforms. 

BRANDS | CHANEL ・ GIRLS GENERATION - THE BEST ・ INNISFREE ・ SHISEIDO MAQUILLAGE ・ MOTHER OF PEARL ・ LAURA ASHLEY ・ YOGI TEA ・ SHEEN CASIO

Camera: Pentax K-X 12.4 Megapixel Digital SLR and 18-55mm f/3.5-5.6 DAL AL Lens

The Client | Hugo Boss

ONLINE AD & MARKETING MASTERPLAN

The Client | J’DIU LONDON

J.Diu founded in 2012, set to combine iconic design and superior quality. The J.Diu signature pieces are simple, timeless, subtle, and stylish whilst still being versatile from day to night. Specializes in knitwear from natural fibers - cotton, silk, wool, merino wool, and cashmere.

PHOTOSHOOT & LOOKBOOKS

Photoshoot directions and created look-books for different seasons. (AW2013, AW14, SS16)

SAFETY BEGINS WITH ME OFFICIAL SITE

http://www.bosch-healthsafety.com/

The Client | Karma Royal Group

Karma Royal Group is headed by Chairman and founder, John Spence, Ernst & Young Entrepreneur of the Year 2010. Karma Royal Group is comprised of Royal Resorts, Karma Resorts, Karma Estates, Beach Clubs International and Karma Spa and has undergone significant expansion to its global network in recent years. 

The Job | OFFICIAL SITE DESIGN PITCH

The Client | Berluti

For fall ’16, the Paris-based men’s luxury brand - Berluti is launching a new style, titled the “Fast Track,” in four different colorways. Inspired by the shape of classic running shoes, the “Fast Track” style will be available in two versions. A nylon and calkskin style draws influences from waterproof sport shoes, while an all-over leather style — which is treated in-house — includes broguing details. Both feature a curved sport sole with color pops. The new sneaker-dress shoe hybrid made its debut on the label’s fall ’16 runway show in Paris.

The Job | FAST TRACK CAMPAIGN WECHAT MINI-SITE

Create a Berluti-style first ever We-Chat Mini-site to gain engagements for 2016 "Fast Track" Campaign. Mini-Site included KOL voting game, Campaign Video, KOL stories and Lookbook. 

Published Work/Platforms: WECHAT

SOCIAL MEDIA & ONLINE MARKETING MASTERPLAN

Published Work/Platforms: Monster Challenge WeChat Mini-Site, Weibo Updates, Official Website Live Update

The programme launched by Kering in partnership with the Festival de Cannes

THE AIM OF THE ‘WOMEN IN MOTION’ PROGRAMME is to stimulate discussion and encourage reflection on the place of women in the film industry, both on and off the screen. Launched in May 2015 as part of the partnership between Kering and the Festival de Cannes, ‘Women in Motion’ is now an integral part of the Festival’s official programme.

The Job | WECHAT GAME-SITE FOR WOMEN IN MOTION

Create an Actresses Guessing-Game Site for WeChat users. Users can guess the actresses with hints given on screen; using their fingers to rub off the hints and revealing a sketch of the actress. Participant then got a chance to win a secret prize.

Published Work/Platforms: WECHAT

OFFICIAL WEBSITE

Lorenz Snack-World is a German food company based in Neu-Isenburg. It was founded in 1999. Lorenz produces a range of potato chips.

The Client | J DIU LONDON

J.Diu founded in 2012, set to combine iconic design and superior quality. The J.Diu signature pieces are simple, timeless, subtle, and stylish whilst still being versatile from day to night. Specializes in knitwear from natural fibers - cotton, silk, wool, merino wool, and cashmere.

LUXURY RETAIL & FASHION VISUALS

LUXURY RETAIL & FASHION VISUALS

Maison de J is a premier online boutique of selected contemporary fashion designers with worldwide delivery services. Business based in United Kingdom and Hong Kong.

Images: Press Review, Main Site, Product Page, Newsletter, Digital Marketing

The Client | CHOW SANG SANG

Chow Sang Sang boasts a wide array of engagement rings, earrings, accessories & more.

The Job | REDESIGN FOR T-MALL.COM Page

Problem to solve: The original design was appeared lack of brand identity, modern and luxury elements. Sections are added or deleted randomly, neglecting user experiences. The whole page was filled with different style of images, the design team has no direction to follow as to design for the brand. 

The Job: Design a site to remember, give the customer an experience. 

Start by setting brand identity graphic elements which can flow through the whole site. Then there were guidelines, section views, section standards, buttons, fonts and art/photography style…etc. Within the limitation of T-Mall backstage system, sync the design to both desktop and mobile platform; as well as the Emphasis page. 

The Client | CHOW SANG SANG

The Job | OFFICIAL SITE DESIGN FOR CHOW SANG SANG 

Present 3 graphics options for Chow Sang Sang's future online platforms: entire e-commerce & web planning; with different brand elements. 

Branding, Design with Data/Sales perspective

The Client | EMPHASIS JEWELLERY

EMPHASIS JEWELLERY is a member of the Chow Sang Sang group. In addition to timeless diamond jewellery, EMPHASIS JEWELLERY travels the world to Italy, France, Switzerland and Japan, etc. to bring customers the most modern, innovative and unique jewellery every season. Trendsetters can find something for every occasion that reflects their personal styles and spices up their look.

The Job | REDESIGN FOR T-MALL.COM