The Client | CHOW SANG SANG
Chow Sang Sang boasts a wide array of engagement rings, earrings, accessories & more.
The Job | REDESIGN FOR T-MALL.COM Page
Problem to solve: The original design was appeared lack of brand identity, modern and luxury elements. Sections are added or deleted randomly, neglecting user experiences. The whole page was filled with different style of images, the design team has no direction to follow as to design for the brand.
The Job: Design a site to remember, give the customer an experience.
Start by setting brand identity graphic elements which can flow through the whole site. Then there were guidelines, section views, section standards, buttons, fonts and art/photography style…etc. Within the limitation of T-Mall backstage system, sync the design to both desktop and mobile platform; as well as the Emphasis page.