The Client | YEECHOO
YEECHOO, based in Hong Kong, is one of Asia's biggest online designer fashion sharing platform. It is founded by two entrepreneur, Abby and Shanshan.It was successfully funded by Alibaba.After achieving success in Hong Kong,YEECHOO is expanding in Shanghai and Shenzhen at the moment, with 2 showrooms opening in October 2018.
Being part of the sharing economy, YEECHOO is redefining the fashion industry by making high quality fashion accessible to the mass market.YEECHOO has brought a new lifestyle to Hong Kong, that is fashionable, smart,convenient and environmentally friendly.
The Job | Creative Direction
In charge of all visuals. Build up the branding standards and leading the creative team.
Brand Guideline ∙ Branding materials ∙ PR & Marketing materials ∙ Photoshoot direction ∙ Photoshoot director ∙ Leaflet ∙ Social media content ∙ Website redesign ∙ Event decorations ∙ Digital Marketing (EDM) ∙ Packaging ∙ Production ∙ Creative Copy writing ∙ App UIUX Design and more as a team member of a start-up.
Image 1 | Brand Guideline - Image 2 | Photoshoot - Image 3 | Brand Booklet (Illustrations by Minji Moon) - Image 4 | Offline Sale Flyer - Image 5 | Social Media and EDM - Image 6 | Website Redesign - Image 7 | YEECHOO Pop-up Store - Video | The YEECHOO app - How it works
Creative Director since 2018. Displayed are selected projects.