The Client | DFS Group
The Job | DFS 2016 FATHER'S DAY CAMPAIGN
A black and white monochrome color palate has been employed to highlight both the calendar date and opportunity for customers to engage with products, and ultimately gift and subsequently show appreciation to their fathers.
Key products were selected as great gifts for dad have been illustrated using the monochrome palate to inspire gift ideas for this special occasion. The illustrations will be leveraged across online channels and offline collaterals.
Design key visual & create a presentation* to act as a guideline to every department during Father's Day Campaign.
All graphics belong to DFS Group.