The Client | Berluti
For fall ’16, the Paris-based men’s luxury brand - Berluti is launching a new style, titled the “Fast Track,” in four different colorways. Inspired by the shape of classic running shoes, the “Fast Track” style will be available in two versions. A nylon and calkskin style draws influences from waterproof sport shoes, while an all-over leather style — which is treated in-house — includes broguing details. Both feature a curved sport sole with color pops. The new sneaker-dress shoe hybrid made its debut on the label’s fall ’16 runway show in Paris.
The Job | FAST TRACK CAMPAIGN WECHAT MINI-SITE
Create a Berluti-style first ever We-Chat Mini-site to gain engagements for 2016 "Fast Track" Campaign. Mini-Site included KOL voting game, Campaign Video, KOL stories and Lookbook.
Published Work/Platforms: WECHAT